Euphoria Loves Rawvolution

July 31, 2008 at 5:55 am 6 comments

Matt Amsden’s book, Rawvolution, was an inspiration to me when I went raw in January…the photos, the information, it was all exactly what I needed at the time. He even has a burger called “The Big Matt”. πŸ™‚ I knew that when we finally got to L.A…we just HAD to go there. Many times πŸ™‚

I was positively giddy when I saw Rawvolution’s green exterior paint in the distance…I practically bolted away from Matt and Bella to get in the door faster πŸ™‚ The inside of the restaurant is very…purple. With lots of really bright colored pictures gracing the walls. Books, superfoods, and t-shirts line the wall as you walk in. The tapestry covered couch in the corner calls out to you…so inviting! There is a juice and elixir bar in the front left, and you place your order on the right. This isn’t a full service restaurant, but rather a “order and go” or “order and stay” kind of casual dining place (or don’t come in at all and order “The Box” raw food delivery service from anywhere in the country!). The whole set up is a bit confusing for newbies…especially when it’s super busy, but we figured it out and were soon diving into our raw feast.

I would have to say that I wasn’t overly impressed with the food. It was TASTY… but it was hit or miss…some was great, some was…”eh…”. With all the hype surrounding this place, I half expected the food break into a song and dance for me on my plate before I ate it. If it was my first raw restaurant experience, I would probably feel differently…but I really wanted to be blown away. I will give the thumbs up for their elixirs, however. I loved the Springtime Protein Shake. So much, in fact, that I came back 3 different times to get the same thing. Yes, it was that good. The great thing is, you can buy the mix online! I found it in their cooler…and wrote down the website. You can find it here. In the winter, they serve it warm…cold for the summer. It was really unique tasting…and you just blend it with a nut milk. Ooooh, I’m getting cravings for one right now!

The thing that I LOVED about Rawvolution? It was like raw “Cheers”. You wanna be where everybody knows YOUR name…right? Well, the vibe in here was pretty amazing. Everyone was so open…talking…sharing…laughing. Each time we went in, we made new friends and had wonderful, lengthy conversations with them. Bella always makes friends especially fast. But here, she was on overdrive… joining some girls on the couch for hugs one time, and then talking Heather, another new friend, into letting her write on her very fancy Mother’s Day cards πŸ™‚ Another day, we all sat with a delightful couple who were into the raw scene in Santa Monica. They were thoughtful enough to grab Matt Amsden as he was breezing through the restaurant and introduced us to him. Very fun.

Not everyone eating here was raw…or even vegan. They just enjoy the creativity and textures of raw food. They enjoy the people and the atmosphere. It was truly addicting. I wanted to be there everyday…to people watch, to make new friends, to enjoy the food, and especially for that Springtime Protein Shake! There is just something about people who are eating primarily raw foods…they are more focused, more intense, more alive. And when they have a place to come together and share ideas over good food…it’s magical.

Rawvolution is definitely worth a stop (or two…or three) when you’re in Santa Monica!

Photo album here.


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Terra Bella Cafe Struggle vs. Challenge

6 Comments Add your own

  • 1. Sarah B.  |  August 2, 2008 at 6:24 pm

    Sara–a few weeks back, I was flipping through tv and stopped on this home makeover show on the country music channel. (I can’t believe I’m publicly admittting that I’ve actually watched that channel!) The episode I saw focused on a trailer in southern california, and while they were doing the makeover, the tv crew put together a huge picnic for all the residents in the trailer park. All of the sudden, there was this dude on the tv that I recognized. I quickly realized that I had seen him on YOUR blog!! And it was Matt Amsden. He was one of the caterers for the picnic…wow, small world!

    I’ve been meaning to let you know, too, that I met a bunch of your friends from Des Moines back in April. I was there for a Birthworks workshop. The very first morning, I overheard this gal talking about her husband, named Mauro, and my ears perked up. I politley interrupted and asked, “Is your name Rebecca?” Of course, I remembered you sharing about her husband on your blog!!

    Later, Rebecca and I were talking about green smoothies, and I had just recently begun my green smoothie journey. I told her that I had smoothies every day for 2 weeks straight…until I left for Des Moines. The hotel I stayed at had totally crap food and I was *dying* for a smoothie!! To my disbelief, she showed up at the workshop the next morning with her blender and whole bunch of raw goodies for a green smoothie!!! She even snapped a picture of me drinking my smoothie. I think the workshop leader thought we were a tad kooky. πŸ™‚

    Anyway, all the gals there that knew you spoke so highly of you…just wanted you to know that.

  • 2. HUGO VALLADARES  |  August 11, 2008 at 6:43 pm


  • 3. Rehmannia Dean thomas  |  September 8, 2008 at 9:15 pm

    Hey, Im the guy that makes the Springtime Protein shake product.

    Thanks so much for your enthusiastic words on my product. Its getting lots of raves. Im the herbalist at Euphoria, and they also serve a reishi ‘Spirit Potion’ tea of mine that definitely helps one break away from old ‘psychic baggage’, and lift the spirits.

    Im usually there on Tuesday and Thursday nights, it would be great to meet you next time your around.

    My website is and you can see my protein powder there. its called ‘Morning Jing’.

    Thanks!! Rehmannia

  • 4. heymic  |  October 2, 2008 at 2:55 pm

    Sounds lovely! If I lived nearby I would be there in a jiffy. As it stands I live in Canada..

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